All It Takes Is A Goal
Jon Acuff is the New York Times bestselling author of ten books, including his most recent, All it Takes is a Goal.
Published in dozens of languages, his work is both critically acclaimed and adored by readers. When he's not writing, Acuff can be found on a stage, as one of INC's Top 100 Leadership Speakers. He's spoken to hundreds of thousands of people at conferences, colleges and companies around the world including FedEx, Range Rover, Microsoft, Chick-fil-A, and Comedy Central. Known for his insights wrapped in humor, Acuff shared the stage with an American Icon when he opened up for Dolly Parton at the Ryman Auditorium.
Jon lives outside of Nashville, TN with his wife Jenny and two daughters.
All It Takes Is A Goal
ATG 265: The Algorithm Doesn't Care If They Love You or Hate You: Building a Coffee Empire with Caitlin Campbell
What happens when you set a goal for 20,000 followers in six months and hit half a million instead? Caitlin Campbell built a seven-figure coffee business in the public eye, navigating viral videos, negative comments, and sudden fame along the way. In this episode, Caitlin shares how she went from youth pastor to coffee entrepreneur, why video 2000 was the one that changed everything, and the mindset shift that helped her turn trolls into traction. We dive into the reality of building a business on social media, why she's deliberately not opening a brick-and-mortar shop yet, and what it's like when strangers hug you in coffee shops. If you've ever thought about turning your passion into a business or wondered how to stay consistent when the middle feels like a slog, this conversation is packed with practical wisdom. Plus, you'll discover why the algorithm doesn't care if people love you or hate you—it just wants engagement.
Order Caitlin's Coffee: streetbrew.ca
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